Data Protection

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to simply as “data”) we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the course of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).

The terms used are not gender-specific.

Last updated: 9 February 2026

Table of Contents

Controller

Uganda Ultra – Race The Nile
PK Tourism Consult GmbH
Dr. Petter Straße 24 /2
5020 Salzburg
Austria

Authorized representatives: Pablo Rdriguez & Klemens Kollenz

Email address: info@racethenile.com

Imprint: https://www.racethenile.com/imprint

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of processing and refers to the persons concerned.

Types of data processed

  • Master data.
  • Payment data.
  • Location data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Categories of data subjects

  • Recipients of services and clients.
  • Prospective customers.
  • Communication partners.
  • Users.
  • Prize draw and competition participants.
  • Business and contractual partners.
  • Participants.

Purposes of processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Target group formation.
  • Organizational and administrative procedures.
  • Conducting prize draws and competitions.
  • Feedback.
  • Surveys and questionnaires.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • IT infrastructure.
  • Public relations.
  • Sales promotion.
  • Business processes and business management procedures.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your and/or our country of residence or establishment. If, in individual cases, more specific legal bases are relevant, we will inform you of these in this privacy policy.

  • Consent (Art. 6(1) sentence 1 lit. a GDPR) – The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or for taking steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1) sentence 1 lit. c GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject requiring the protection of personal data do not override those interests.

National data protection rules in Austria: In addition to the GDPR data protection rules, national rules on data protection apply in Austria. This includes, in particular, the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act – DSG). The Data Protection Act contains, in particular, special rules on the right of access, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes, and transfers, as well as automated decision-making in individual cases.

Security Measures

In accordance with the legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances and purposes of processing as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, securing availability and separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data, and responses to data risks. We also take the protection of personal data into account already when developing or selecting hardware, software and procedures in accordance with the principle of data protection by design and by default.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by “HTTPS” in the URL. This serves as an indicator for users that their data is transmitted securely and encrypted.

Disclosure of Personal Data

In the course of our processing of personal data, it may happen that the data are transmitted to other bodies, companies, legally independent organizational units, or persons, or disclosed to them. Recipients of this data may include, for example, service providers tasked with IT services or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Processing of data in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the course of using third-party services or the disclosure or transfer of data to other persons, bodies or companies (which can be recognized by the postal address of the respective provider or by an explicit reference to transfers to third countries in this privacy policy), this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an EU Commission adequacy decision of 10 July 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers that comply with the requirements of the EU Commission and set out contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary layer of protection, while the Standard Contractual Clauses provide additional security. Should there be changes to the DPF, the Standard Contractual Clauses serve as a reliable fallback. In this way, we ensure that your data remain adequately protected even in the event of political or legal changes.

For each service provider, we inform you whether they are certified under the DPF and whether Standard Contractual Clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular Standard Contractual Clauses, explicit consent, or transfers required by law. Information on third-country transfers and applicable adequacy decisions can be found in the EU Commission’s information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are withdrawn or there are no other legal bases for processing. This applies to cases where the original purpose of processing no longer applies or the data are no longer needed. Exceptions to this rule apply where legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information on retention and deletion of data that apply specifically to certain processing operations.

If multiple retention periods or deletion deadlines are specified for a set of data, the longest period always applies. Data that are no longer retained for the originally intended purpose but are retained due to legal requirements or other reasons are processed exclusively for the reasons that justify their retention.

Retention and deletion of data: The following general periods apply under Austrian law for the retention and archiving of personal data, insofar as this is necessary to fulfill legal obligations or to safeguard legitimate interests:

  • 7 years Personal data processed in connection with tax-relevant business records are retained for seven years pursuant to § 132 BAO and §§ 190–212 UGB. This includes, in particular, books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents, invoices, as well as received and sent commercial or business letters and other documents relevant for tax assessment. The period begins at the end of the calendar year for which the last entry was made and is extended as long as the documents are relevant for pending tax proceedings.
  • 3 years Data required to assert, exercise or defend warranty, damages, or other contractual claims are stored for the duration of the applicable statutory limitation period. This is generally three years pursuant to § 1489 ABGB, unless longer statutory retention obligations apply.

Start of the period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships in which data are stored, the triggering event is the time at which termination or other ending of the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which result in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6(1) lit. e or f GDPR; this also applies to profiling based on these provisions. If personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you are being processed, and to obtain access to those data, as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request completion of data concerning you or correction of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted without undue delay or, alternatively, to request restriction of processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format or to request its transfer to another controller in accordance with legal requirements.
  • Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Business Services

We process data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as “contract partners”), within the framework of contractual and comparable legal relationships and related measures, and for communication with the contract partners (or pre-contractual), for example to respond to inquiries.

We use these data to fulfill our contractual obligations. This includes in particular obligations to provide agreed services, any updating obligations, and remedies for warranty claims and other service disruptions. In addition, we use the data to safeguard our rights and for administrative tasks associated with these obligations, as well as for corporate organization. We also process the data on the basis of our legitimate interests in proper and sound business management and in security measures to protect our contract partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g., involving telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the scope of applicable law, we only disclose contract partner data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contract partners are informed about further forms of processing, for example for marketing purposes, within the framework of this privacy policy.

We inform contract partners of which data are required for the aforementioned purposes before or in the course of data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks), or in person.

We delete the data after expiry of statutory warranty and comparable obligations, i.e., generally after four years, unless the data are stored in a customer account, e.g., as long as they must be retained for archiving reasons required by law (for tax purposes generally ten years). Data disclosed to us by the contract partner in the course of an order are deleted in accordance with the specifications and generally after the end of the order.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers). Contract data (e.g., subject matter, term, customer category).
  • Data subjects: Recipients of services and clients; prospective customers. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR); legal obligation (Art. 6(1) sentence 1 lit. c GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Agency services: We process our customers’ data as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR).
  • Event management: We process the data of participants in events and similar activities offered or hosted by us (hereinafter uniformly referred to as “participants” and “events”) in order to enable them to participate in the events and to make use of services or activities associated with participation.

    If, in this context, we process health-related data, religious, political or other special categories of data, this is done where such data are manifestly made public (e.g., for themed events), serve health prevention or safety purposes, or are processed with the data subject’s consent.

    The required information is marked as such in the context of placing an order, booking, or comparable contract conclusion and includes the information needed for service provision and billing, as well as contact information to allow for follow-up questions. If we gain access to information about end customers, employees, or other persons, we process it in accordance with legal and contractual requirements; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR).

Provision of the Online Offering and Web Hosting

We process users’ data in order to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved). Log data (e.g., log files relating to logins or retrieval of data or access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; IT infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Provision of the online offering on rented storage space: To provide our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a “web host”); Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. Server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the page visited previously) and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that must be retained for evidentiary purposes are excluded from deletion until the incident has been finally clarified.

Use of Cookies

The term “cookies” refers to functions that store information on users’ end devices and read it from them. Cookies may also be used for various purposes, such as functionality, security and convenience of online offerings, and for creating analyses of visitor flows. We use cookies in accordance with legal requirements. Where necessary, we obtain users’ consent in advance. If consent is not required, we rely on our legitimate interests. This applies where storing and reading information is essential in order to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We clearly inform about its scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their device (e.g., browser or mobile app).
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content displayed directly when the user revisits a website. Likewise, usage data collected via cookies may be used for reach measurement. If we do not provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are persistent and that the storage duration may be up to two years.

General notes on withdrawal and objection (opt-out): Users can withdraw any consent they have given at any time and may also object to processing in accordance with legal requirements, including via the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Consent (Art. 6(1) sentence 1 lit. a GDPR).

Further information on processing operations, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution to obtain, log, manage and enable withdrawal of users’ consent for the use of cookies or the procedures and providers named within the consent management solution. This procedure serves to obtain, record, manage and withdraw consents, especially with regard to the use of cookies and comparable technologies used to store, read and process information on users’ devices. Within this procedure, users’ consents are obtained for the use of cookies and the related processing of information, including specific processing operations and providers named in the consent management process. Users also have the option to manage and withdraw their consents. Consent declarations are stored to avoid repeated queries and to provide proof of consent in accordance with legal requirements. Storage is carried out server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to assign consent to a specific user or their device. If no specific information is available about consent management service providers, the following general information applies: consent is stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system and device used; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR).

Blogs and Publishing Media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers’ data are processed for the purposes of the publication medium only insofar as this is necessary for its presentation and for communication between authors and readers, or for security reasons. Otherwise, we refer to the information on processing of visitors of our publication medium in this privacy policy.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., written or visual messages and posts and information relating to them, such as authorship or creation time); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form); provision of our online offering and user-friendliness; security measures; organizational and administrative procedures.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Comments and posts: If users leave comments or other posts, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security in case someone posts unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we may be held liable for the comment or post ourselves and are therefore interested in the author’s identity.

    Furthermore, we reserve the right to process users’ information for spam detection on the basis of our legitimate interests.

    On the same legal basis, we reserve the right, in the case of surveys, to store users’ IP addresses for the duration of the survey and to use cookies to prevent multiple votes.

    The personal information provided within comments and posts, any contact or website information, as well as the content-related information, are stored permanently until users object; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Contact and Inquiry Management

When contacting us (e.g., by mail, contact form, email, telephone or via social media) as well as within existing user and business relationships, the information provided by the inquiring persons is processed insofar as this is necessary to respond to contact inquiries and any requested measures.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., written or visual messages and posts and information relating to them, such as authorship or creation time); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form); provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR).

Further information on processing operations, procedures and services:

  • Contact form: If you contact us via our contact form, email or other communication channels, we process the personal data you provide to answer and handle your request. This generally includes information such as your name, contact details, and, where applicable, other information you provide that is necessary for appropriate handling. We use this data exclusively for the stated purpose of contacting you and communication; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR), Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Newsletters and Electronic Notifications

We send newsletters, emails and other electronic notifications (hereinafter “newsletter”) only with the recipients’ consent or on the basis of a legal permission. If the contents of the newsletter are named when registering for the newsletter, these contents are decisive for users’ consent. To register for our newsletter, providing your email address is usually sufficient. However, in order to provide you with a personalized service, we may ask you to provide your name for a personal salutation in the newsletter, or further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove prior consent. Processing of these data is restricted to the purpose of a potential defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a suppression list (so-called “blocklist”).

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Content:

Information about us, our services, promotions and offers.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g., via email or postal mail).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
  • Right to object (opt-out): You can unsubscribe from our newsletter at any time, i.e., withdraw your consent and/or object to further receipt. You will find an unsubscribe link either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably email, for this purpose.

Further information on processing operations, procedures and services:

  • Mailchimp: Email marketing, automation of marketing processes, collection, storage and management of contact data, measurement of campaign performance, collection and analysis of recipients’ interaction with content, personalization of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://mailchimp.com; Privacy policy: https://mailchimp.com/legal/; Data processing agreement: https://mailchimp.com/legal/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (provided by the service provider). Further information: Specific security measures: https://mailchimp.com/de/help/mailchimp-european-data-transfers/.

Promotional Communication via Email, Mail, Fax or Phone

We process personal data for purposes of promotional communication, which may be carried out via various channels such as email, telephone, mail or fax, in accordance with legal requirements.

Recipients have the right to withdraw any consent given at any time, or to object to promotional communication at any time free of charge using the contact options listed above.

After withdrawal or objection, we store the data required to prove prior authorization to contact or send information for up to three years after the end of the year of withdrawal or objection, on the basis of our legitimate interests. Processing of this data is restricted to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing users’ withdrawal or objection, we also store the data necessary to prevent renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., written or visual messages and posts and information relating to them, such as authorship or creation time).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g., via email or postal mail); marketing; sales promotion.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Prize Draws and Competitions

We process participants’ personal data in prize draws and competitions only in compliance with applicable data protection regulations, insofar as processing is contractually necessary for the provision, conduct and handling of the prize draw, the participants have consented to the processing, or processing serves our legitimate interests (e.g., in the security of the prize draw or the protection of our interests against misuse, for example by collecting IP addresses when submitting competition entries).

If participants’ contributions are published as part of the prize draws (e.g., as part of a vote or presentation of entries or winners, or reporting on the prize draw), we note that participants’ names may also be published in this context. Participants may object to this at any time.

If the prize draw takes place within an online platform or a social network (e.g., Facebook or Instagram, hereinafter referred to as “online platform”), the terms of use and privacy policies of the respective platforms apply additionally. In these cases, we note that we are responsible for the information provided by participants as part of the prize draw and that inquiries relating to the prize draw should be addressed to us.

Participants’ data are deleted as soon as the prize draw or competition has ended and the data are no longer required to inform the winners or because follow-up questions about the prize draw are no longer expected. In principle, participants’ data are deleted no later than 6 months after the end of the prize draw. Winners’ data may be retained longer in order to answer questions about the prizes or to fulfill the prize performance; in this case, the retention period depends on the type of prize and is, for example, up to three years in the case of items or services in order to handle warranty cases. Furthermore, participants’ data may be stored longer, e.g., in the context of reporting on the prize draw in online and offline media.

If data were also collected for other purposes as part of the prize draw, their processing and retention period are governed by the privacy notices for that use (e.g., in the case of newsletter registration as part of a prize draw).

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., written or visual messages and posts and information relating to them, such as authorship or creation time).
  • Data subjects: Prize draw and competition participants.
  • Purposes of processing: Conducting prize draws and competitions.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Surveys and Questionnaires

We conduct surveys and questionnaires to collect information for the survey/questionnaire purpose communicated in each case. The surveys and questionnaires conducted by us (hereinafter “surveys”) are evaluated anonymously. Personal data are processed only insofar as this is necessary for the provision and technical implementation of the surveys (e.g., processing the IP address to display the survey in the user’s browser or using a cookie to enable resuming the survey).

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., written or visual messages and posts and information relating to them, such as authorship or creation time); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Participants.
  • Purposes of processing: Feedback (e.g., collecting feedback via online form); surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

Web Analytics, Monitoring and Optimization

Web analytics (also referred to as “reach measurement”) serves to evaluate visitor flows on our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what times our online offering or its functions or content are used most frequently, or invite users to return. Likewise, it enables us to understand which areas require optimization.

In addition to web analytics, we may also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, for these purposes profiles, i.e., data summarized for a usage process, may be created and information stored in a browser or on a device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and times of use. If users have consented to the collection of their location data either with us or with the providers of services we use, location data may also be processed.

In addition, users’ IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) are stored as part of web analytics, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of users, but only the information stored in their profiles for the respective procedures.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data are processed on the basis of our legitimate interests (i.e., interest in efficient, economical and user-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users accessed within one or multiple usage processes, which search terms they used, revisited, or how they interacted with our online offering. The time and duration of use are also stored, as well as the sources of users referring to our online offering and technical aspects of their devices and browsers.
    Pseudonymous user profiles are created with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the city’s derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data are used exclusively for this derivation of geolocation data and are then immediately deleted. They are not logged, not accessible, and not used for any other purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before the traffic is forwarded for processing to Analytics servers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, ad personalization settings: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).

Presences on Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to provide information about us.

We point out that user data may be processed outside the European Union. This may entail risks for users, for example because enforcement of users’ rights could be made more difficult.

Furthermore, user data within social networks are generally processed for market research and advertising purposes. For example, usage profiles can be created based on users’ behavior and resulting interests. These profiles may in turn be used, for example, to place ads within and outside the networks that presumably match users’ interests. Therefore, cookies are generally stored on users’ computers in which users’ usage behavior and interests are stored. In addition, data may also be stored in the usage profiles independently of the devices used by users (especially if they are members of the respective platforms and logged in there).

For a detailed description of the respective processing operations and the opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of information requests and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information. If you nevertheless need assistance, you can contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., written or visual messages and posts and information relating to them, such as authorship or creation time); usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Communication; feedback (e.g., collecting feedback via online form); public relations.
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Instagram: Social network enabling the sharing of photos and videos, commenting and liking posts, messaging, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • LinkedIn: Social network – We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data of visitors that are used to create “Page Insights” (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with and actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles such as job function, country, industry, seniority level, company size and employment status. Data protection information about the processing of user data by LinkedIn can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
    We have concluded a specific agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum), which regulates, in particular, which security measures LinkedIn must observe and in which LinkedIn agrees to fulfill data subject rights (i.e., users can, for example, submit access or deletion requests directly to LinkedIn). Users’ rights (in particular the right of access, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company established in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular as regards transfer of the data to its parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff.

Plug-ins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos, or maps (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process users’ IP addresses, because without the IP address they could not send the content to users’ browsers. The IP address is therefore required for displaying this content or functions. We endeavor to use only such content where the respective providers use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. These “pixel tags” can be used to analyze information such as visitor traffic on the pages of this website. Pseudonymous information may also be stored in cookies on users’ devices and may include technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, and may also be combined with such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission (consent). Otherwise, user data are processed on the basis of our legitimate interests (i.e., interest in efficient, economical and user-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); location data (information on the geographic position of a device or person).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); target group formation; marketing; profiles with user-related information (creation of user profiles).
  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Fonts (provided from own server): Provision of font files for a user-friendly presentation of our online offering; Service provider: The Google Fonts are hosted on our server; no data are transmitted to Google; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
  • Google Fonts (retrieved from Google server): Retrieval of fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to currency and loading times, uniform display and possible license restrictions. The provider of the fonts is provided with the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary to provide the fonts depending on the devices used and the technical environment. These data may be processed on a server of the font provider in the USA – When visiting our online offering, users’ browsers send their HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent that describes the browser and operating system versions of website visitors, as well as the referrer URL (i.e., the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent and referrer URL). Access to these data is restricted and tightly controlled. The requested URL identifies the font families for which the user wants to load fonts. These data are logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must customize the font generated for the respective browser type. The user agent is primarily logged and used for debugging and to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts “Analytics” page. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report can be generated about top integrations based on the number of font requests. According to Google, Google does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • Google Maps: We integrate maps from the “Google Maps” service provided by Google. The processed data may include in particular users’ IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Instagram plug-ins and content: Instagram plug-ins and content – this may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Instagram. We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transfer (but not further processing) of “event data” that Facebook collects via Instagram functions (e.g., embedding functions for content) executed on our online offering, or receives in the context of a transfer, for the following purposes: a) displaying content and advertising information that presumably match users’ interests; b) delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalization of functions and content (e.g., improving recognition of which content or ads presumably match users’ interests). We have concluded a specific agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which regulates, in particular, which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and under which Facebook agrees to fulfill data subject rights (i.e., users can, for example, submit access or deletion requests directly to Facebook). Note: If Facebook provides us with aggregated measurement values, analyses and reports (i.e., no information about individual users and anonymized for us), then this processing does not take place under joint controllership, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms), and, with regard to processing in the USA, on the basis of Standard Contractual Clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). Users’ rights (in particular access, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, ad personalization settings: https://myadcenter.google.com/personalizationoff.
  • YouTube videos: Within our online offering, videos are embedded that are stored on YouTube. Integration of these YouTube videos is done via a special domain using the “youtube-nocookie” component in so-called “privacy-enhanced mode”. In privacy-enhanced mode, before the video starts, only information such as your IP address and information about your browser and device may be stored on your device in cookies or by comparable procedures, which YouTube requires to display, control and optimize the video display. As soon as you play the videos, additional information may be processed for analyzing usage behavior, storing it in a user profile, and personalizing content and ads by YouTube. The storage duration for cookies can be up to two years; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cerweiterten-datenschutzmodus-aktivieren.

Changes and Updates

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to our data processing make this necessary. We will inform you as soon as the changes require any action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact details of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to verify the information before contacting them.

Definitions

This section provides an overview of the terms used in this privacy policy. Where terms are defined by law, the legal definitions apply. The explanations below are intended primarily to aid understanding.

  • Master data: Master data includes essential information necessary for identifying and managing contract partners, user accounts, profiles and similar assignments. These data may include personal and demographic information such as names, contact details (addresses, phone numbers, email addresses), dates of birth and specific identifiers (user IDs). Master data forms the basis for any formal interaction between people and services, institutions or systems by enabling clear assignment and communication.
  • Content data: Content data includes information generated in the course of creating, editing and publishing all kinds of content. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
  • Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, phone numbers, postal addresses and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about how data are processed, transferred and managed. Metadata, also known as data about data, includes information describing the context, origin and structure of other data. It may include information about file size, creation date, the author of a document and revision histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages on social networks and chat histories, including participants, timestamps and transmission channels. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, and audit logs used to track and verify events.
  • Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. These data include a wide range of information showing how users use applications, which functions they prefer, how long they spend on certain pages and what paths they take through an application. Usage data may also include frequency of use, activity timestamps, IP addresses, device information and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential issues within digital offerings.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any kind of automated processing of personal data consisting of using such personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) or to analyze, assess or predict them (e.g., interests in certain content or products, click behavior on a website or location). Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data is information about events or activities recorded in a system or network. Such data typically includes information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system issues, monitor security or generate performance reports.
  • Reach measurement: Reach measurement (also called web analytics) is used to evaluate visitor flows of an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, identify at what times users visit their websites and which content they are interested in. This allows them, for example, to better adapt website content to the needs of visitors. Pseudonymous cookies and web beacons are frequently used for reach measurement purposes to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Location data: Location data arise when a mobile device (or another device with the technical prerequisites for location determination) connects with a cell tower, a Wi-Fi network or similar technical means and functions of location determination. Location data indicate the geographically determinable position on Earth of the respective device. Location data can be used, for example, to display map functions or other location-dependent information.
  • Tracking: “Tracking” refers to the ability to trace user behavior across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of providers of tracking technologies (so-called profiling). This information can then be used, for example, to display ads to users that are likely to match their interests.
  • Controller: The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collection, evaluation, storage, transmission or deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This data category is essential for managing and fulfilling contractual obligations and includes both identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options and special terms or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
  • Payment data: Payment data includes all information needed to process payment transactions between buyers and sellers. These data are crucial for e-commerce, online banking and any other form of financial transaction. They include details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and invoice information. Payment data may also include information about payment status, chargebacks, authorizations and fees.
  • Target group formation: Target group formation (English: “custom audiences”) refers to defining audiences for advertising purposes, e.g., for displaying ads. For example, based on a user’s interest in certain products or topics online, it may be inferred that the user is interested in ads for similar products or for the online shop where they viewed the products. “Lookalike audiences” (or similar audiences) refers to showing content to users whose profiles or interests presumably match those of the users whose profiles were used for audience formation. Cookies and web beacons are frequently used to form custom audiences and lookalike audiences.

Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke

Scroll to Top